Gamer_Day_Rusherking

On the occasion of Gamer Day, Burger King launched a campaign with rapper Rusherking, whose name comes from the term 'rushear' in the video game Counter Strike (to rush or attack quickly). For this event, a limited-edition combo was created, accompanied by a communication campaign inspired by the aesthetics of the game.

The grand finale was an event where a battlefield was recreated with laser weapons, allowing participants to form teams and compete for prizes. The event attracted over 400 attendees, drawn directly by the purchase of the combo.