Mercado_Pago

With Mercado Pago, the money of Chilean users grows faster than anywhere else, thanks to its Remunerated Account service, where money increases without the need to do anything. With this premise, we created the first competition to win money without doing absolutely anything, capturing global attention.

With 50 participants and a live broadcast running for 24 continuous hours, the challenge consisted of staying seated for as long as possible to win more money. Throughout the event, 49 participants were eliminated through various challenges, concluding with a single winner who took home the final prize of $5,000.