Stranger_King

With the premiere of the fourth season of Stranger Things, we developed various activations in collaboration with Burger King and Netflix, based on the iconic settings of the series, including two escape rooms, actor interventions, and themed photo spaces at five of the brand's locations.

The Hawkins lab and Vecna's house were the main themes around which all the activities were built. The campaign also included a themed combo and digital assets for its promotion.