House_of_Benetton

Benetton's stand at Lollapalooza 2024 was a visual and experiential icon, where every corner invited people to take a photo. It featured three sections inspired by the perfume universes of Sisterland, Tribe, and Colors, along with a sales area where the public could purchase the products. The terrace, with a view of the festival's main stages, allowed attendees to enjoy the artists' performances in a comfortable and exclusive way.